Digital printing is ideal for smaller print runs and projects requiring variable data. Offset printing, on the other hand, is the preferred method for high-volume projects, as it provides superior color consistency across large quantities.

PMS, or Pantone Matching System, is a standardized color system used to ensure consistent spot colors in printing. It's frequently utilized for maintaining brand color consistency across various print materials.

Coated paper, available in gloss or silk finish, has a smoother surface that's excellent for reproducing vibrant photographs. Uncoated paper is more porous, making it better suited for text-heavy documents.